The design solution needed to address three key areas:

1. Visual Trust: Help customers clearly understand how the jewelry would look and fit by using high-quality product images, model previews, and multi-angle views.
2. Purchase Accuracy: Ensure users could confidently choose the right size, especially for rings, through intuitive size guides and fitting tools.
3. Post-Purchase Reassurance: Simplify the checkout process and provide strong delivery transparency with shipment tracking and secure payment options.

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To validate assumptions and guide the design, I conducted qualitative user research through informal interviews and surveys with 8 online jewelry shoppers. Key insights included:

• Users wanted social proof (like reviews and photos) to trust quality
• Many had concerns about size accuracy, especially for rings
• There was high anxiety around shipping transparency, particularly for high-value items.

Based on these insights, I designed the following features to address user pain points:

• Enhanced Product Display:High-resolution images with model previews and 360° views were added to better communicate the look and scale of each item
• Virtual Try-On Tool:Users can simulate wearing rings, earrings, or necklaces using AR. This increased confidence in appearance and fit.
• Size Assurance Tools:A dedicated sizing assistant provides multiple ways to determine the correct ring size, including an in-app measurement walkthrough.
• Trust-Building Product Reviews:Customers can view and submit reviews with photos, helping new buyers feel assured by real-world use cases.
• Streamlined Checkout + Delivery Tracking:The checkout flow was redesigned for clarity, and real-time delivery tracking was added post-purchase to reduce uncertainty.
• Flexible Payment Methods:Multiple payment options were included, including Apple Pay, gift card, and credit/debit cards, to suit a broader range of users