In order to make customers comfortable with their purchase, we needed to ensure 3 things. Firstly, it was important that images of the product were clear, showed the fit on a model, and to have multiple images from different angles.

Secondly, it was important to assure the customer of the quality of their purchase by listing all details necessary in the description but also when it came to sizes, rings specifically, that the customer was afforded different methods to assure they purchase the correct size.

Thirdly, not only did the checkout have to be simple and straight forward, it also needed to assure the customer that the item would be safely delivered and that they were able to track their purchase.Our challenge was to simplify GreatSoft’s very complex software. Their software tailors to their client, so how may we create an application that would fit all its users needs. We began by focusing on core features.

After completing qualitative research I discovered the most impactful features for the application:Issues with the old design:

• A product review section was added so that users were assured of the quality of the product when shopping in the app
• Virtual try on feature was added to allow the user to visualize how the item would look on them. This helped the user feel more confident in their expectations of the product.
• A tracking feature was added to reduce any anxiety around product expected arrival, or fear of products not arriving at all.
• Multiple and varied payments are made available to the user to ensure a complete checkout process